Pediatric Specialty Care
Orthopaedics
Burns
Spinal Cord Injury
Cleft Lip and Palate
Orthopaedics
Burns
Spinal Cord Injury
Cleft Lip and Palate
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Simple Wave and Shriners Hospitals for Children Form Philanthropic Partnership
August 13, 2009
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“When we started the company earlier this year, we knew we wanted to begin giving back immediately,” said Simple Wave CEO Phillip Trinidad. “With the opportunity to succeed, there’s an opportunity to give.”
Simple Wave is the manufacturer of the CaliBowl®, a bowl with a contemporary design and a patent-pending no-spill lip, which was recently featured on Oprah’s O-List. Whether eating ice cream, dips and salsas, or mixing and beating, the bowl prevents spills and makes cooking, eating and entertaining more fun and exciting.
For some people, especially children and people with disabilities, something as common as eating from a bowl can cause frustration and require assistance from others. The inside of the CaliBowl® is inverted like a wave, with a lip at the top that helps push the food onto the utensil, making it easier to eat.
Simple Wave immediately saw a natural fit with their product and the patients cared for by Shriners Hospitals for Children.
"We had one of our patients with a diagnosis of cerebral palsy use the bowl," said Sandy Smith, director of rehabilitation services at Shriners Hospitals for Children — Tampa. “His mother reported that he was able to feed himself chocolate ice cream without spilling it on the table, his shirt or on his face.”
“Everyone that is a part of CaliBowl® is very family-oriented and believes that the continued success of our world lies in our children,” said Sandra Madrigal, co-founder and chief marketing officer for Simple Wave. “We immediately thought of Shriners Hospitals for Children for what we call our ‘Charit-a-Bowl’ giving program.”
Simple Wave’s “Charit-a-bowl” program “will allow us to enhance the lives of children by helping them make the mundane magnificent and the frustrating feasible,” said Madrigal. “It will improve the children’s quality of life by allowing them to do what most may take for granted - independent eating.”
“Simple Wave shares our compassion for helping children,” said Wayne Witzcak, director of corporate giving and sponsorships for Shriners Hospitals for Children. “When you speak with their team, you sense they have a clear vision of the way they want to help our communities. We are fortunate that our cause has become theirs and are confident that the partnership we develop will continue to improve the quality of the life for the children in our care.”
As part of their commitment, Simple Wave plans to donate bowls to the health care system, create a special Shriners Hospitals for Children-branded CaliBowl® and create giving opportunities for their customers.
“We want to be able to empower, to enable…to give kids the hope that they will be able to do the everyday things and to do them in a way that not only looks normal, but exceptional,” said Trinidad.
About Shriners Hospitals for Children
Shriners Hospitals for Children is an international health care system dedicated to improving the lives of children by providing specialty pediatric care, innovative research and outstanding teaching programs. Children up to the age of 18 with orthopaedic conditions, burns, spinal cord injuries and cleft lip and palate are eligible for admission and receive all care in a family-centered environment at no financial obligation to patients or families. www.shrinershospitals.org.
About Simple Wave and the CaliBowl®
Simple Wave is a company that is dedicated to designing innovative products that make the mundane magnificent and the frustrating feasible; products that touch the lives of our family and friends, our customers and vendors, and partners throughout the world. The CaliBowl® is Revolutionizing the bowl! The contagious enthusiasm called the “Cali Effect”™ is hard to explain, but once you’ve tried the bowl you will be hooked. You’ll think to yourself – “What can I put in this thing next?” You will quite simply never use any other bowl!” www.calibowl.com.
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